AguaDiabla

OVERVIEW

Agua Diabla is a local mexican beer recognized for it´s gold color and rich malty flavor. Orginating from Tijuana, B. C. Agua Diabla has become known as the devilishly refreshing beer, great to acompany mexican dishes and brighten up the ambient at parties. Inspired from the urban legend of the Devil appearing dancing with a woman at Tijuana´s staple dance bar in the 60´s, and letting his true form show to the people around him.

SERVICES

PACKAGING

BRAND IDENTITY

FONTS IN USE

OBVIOUSLY

KC ACME

CARNIVALE FREAK

PERSONALITY

UNISEX

STREET

LOCAL

COMPLETED

STUDENT PROJECT

SPRING 2023

Agua Diabla uses playful and strong typography with a good mix of traditional and modern looks. Color is intense, bright and easy to spot around a sea of beer bottles. Custom illustration to give the beer a local, grungy feel, easy to understand and less to stress when looking for the perfect beer.

BRANDING

PROCESS

Taking every step to bring Mexico into the making of the label. Inspired my Mexican murals and traditional sign painting, Agua Diabla's branding is a representation of tradition, party, good times and glamorous horns.