AEROPUERTO INTERNACIONAL FELIPE ANGELES

BRAND REFRESH

OVERVIEW

After the grand opening of the newest city in Mexico City, visual identity and brand strategy was not in the first footsteps of the brand. AIFA is know for being one of the most innovative airports in Mexico, with huge room for a strong visual identity.

The refresh and building of the brand preserves the equity of the excentric logo, while bringing a more timeless and stable visual representation, improving consistency and easy recognition.

SERVICES

BRAND REFRESH
DIGITAL DESIGN
BRAND GUIDELINES

FONTS IN USE

NEW MONTREAL
EDITORIALNEW

PERSONALITY

UNISEX
FRESH
EXECUTIVE

COMPLETED

STUDENT PROJECT
SPRING 2022

ORIGINAL LOGO

The logo has a bit too much going on. Having such
an important accomplishment for the most recent
presidential office be represented by a logo  with no clear direction or uniformity does not give the most respectful look or feel to a brand this size.

As the construction of the airport was happening, workers found a lot of mammoth, sable tooth and other prehistoric fossils, and has become a great part of the airports sensation.

Adding so much to a logo that does not follow the best practices as to function and clarity, jeopardizes the credibility and trust of a brand this impactful to Mexico's newest airport.

WEBSITE

The website is a reflection of the brands accessibility and