Concorde

CONCORDE

E-COMMERCE

OVERVIEW

Concorde is a unique and sustainable leather shoe company. Their target audience is those who love to wear bold statement pieces and are not scared to stand out. After pandemic, online shopping became the norm to keep safe, and ever since then having a strong website has been a key aspect for people to keep visiting. My solution was to bring interesting and sophisticated layout without outshining the shoes.

SERVICES

WEBSITE DESIGN

BRAND IDENTITY

FONTS IN USE

DEGULAR

MIXCASE

KENTO

DIDONE

PERSONALITY

UNISEX

CREATIVE

LOCAL

COMPLETED

STUDENT PROJECT

SPRING 2023

DISCOVERING
PERSONAL STYLE

Fom my research face, I needed to get to know the target audience of the brand. Two different personas were created to make sure the look and feel of the website matches the energy of the brand, catering adequately to Concorde’s audience.

PARTY IN STYLE

I wanted to design a refined website without being boring or too minimalistic. I decided to play with scale, nice typefaces and muted colors to let the shoes shine through.

CONCORDE'S MAIN GOAL IS TO CREATE COMMUNITY AND PRESENCE WITHIN THE FASHION INDUSTRY. TO GIVE A VOICE WITHOUT SOUND. TO WRITE PEOPLE'S FASHION STORY.

Having in mind the unique look and feel of the products. I designed a website that provides trust, security and personality for the costumer. I made the journey to buying the shoes as convenient and visually enticing with key features like a wide range of filters in the category page, and hand selected recommendations based on your past purchases.

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }