Peeps is targeted towards young students and people in school. Bright colors, fun personality, and a playful ink-trap modification on the type gives the brand a fresh look and connection with todays Gen Z.
The flower represents progress and growth. A flower needs water, attention and connection to grow, and Peeps is all about growing together. Peeps builds the bridge between student and tutor for better academic achievement.
Fom my research face, I needed to get to know the target audience of the brand. Two different personas were created to make sure the look and feel of the website matches the energy of the brand, catering adequately to Concorde’s audience.
I wanted the onboarding to captivate the full brightness and personality of the app. Interactive, intuitive, colorful and easy to navigate. Designing it short yet memorable to get new users the idea of what kind of brand Peeps is, and show off the reliable and approachable side of Peeps.
Peeps is easy and intuitive to use. Uses colors to identify subjects, prices upfront and expectations first when going into a study session with a peep. Information is easy to find, and there will always be a way for you to rethink your decision before you book a study session with a peep.
